In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith’s TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands partner with Vice Media Group; and TikTok begin trialling an in-app ecommerce tool.
Gray Television have inked a deal to buy 17 of Meredith Corporation’s TV stations for USD $2.7bn (£1.9bn). The move will increase Atlanta, Georgia-based Gray’s holdings to 101 outlets across 113 US markets, bringing the firm’s national reach to 36% of all US households.
Gray have sought to acquire more TV stations over the past years, having reached a deal earlier this month to acquire 7 TV stations from Byron Allen Media. The company have also emphasised their interest in production by investing in fellow Atlanta firm Swirl Films, as well as in their existing Tupelo Honey unit.
In today’s ExchangeWire news digest: Gray Television acquire 17 of Meredith’s TV stations as the media firm focus on their publishing and digital assets businesses; Berlin Brands Group look for American sellers to bring to the European market; and Facebook report higher-than-expected revenues for Q1, but remain wary of the impact that ATT will have on their future ad sales.
Gray Television acquire Meredith TV stations
Gray Television have inked a deal to buy 17 of Meredith Corporation’s TV stations for USD $2.7bn (£1.9bn). The move will increase Atlanta, Georgia-based Gray’s holdings to 101 outlets across 113 US markets, bringing the firm’s national reach to 36% of all US households.