Mediabrands and Vice Media Group ink global creative partnership
Deal will bring global production content capabilities and original entertainment properties to Mediabrands six-month-old content studio.
by Campaign Asia-Pacific Staff
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linkedin IPG Mediabrands global content studio has struck a partnership with Vice Media Group, under which the media company will become the preferred production partner to create solutions for Mediabrands clients. It is the first deal struck by Mediabrands Content Studio, a data-driven content practice which IPG launched in 12 markets in November last year. Under the terms of the deal, which are effective immediately, Vice Media Group will make its entire suite of global production content capabilities and creator teams available to Mediabrands agencies and clients worldwide. This includes producers, creators and talent behind brands Vice, i-D, Noisey, Refinery29, Vice News, Vice Studios and Pulse Films.