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Josh Mattison News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Disney brings more automation and shopability to its ad products | News

The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.

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MATTER S New Denverr Community Space Opening

The Denver bookstore now has a performance venue.

New yorkUnited statesRoger greenRick griffithBoulder donna mejiaJosh mattisonNew york cityDenver orbitDonna mejiaNamebackwards trioMatter studioHop at matterNick griffithJosh mattisonDenver orbitDonna mejia

Streamers Should Use Caution When Expanding Ads Presence on SVOD

VIP+ Analysis: Streamers’ increasing reliance on advertising comes at a perilous moment and could backfire if not handled carefully.

United statesJosh mattisonCory doctorowWarner brosMorning consultGoogle searchBig techWhere amazon

Pause Ads Will Continue to Grow at Hulu, Peacock, and Max

"Pause ads" were already a function on select Hulu programs, but according to a recent report from Variety, companies will continue leaning.

Josh mattisonJulie bergerSenior vice presidentRevenue managementDisney advertising josh mattisonGiant spoon

Pause Ads Creep Onto Hulu, Max and Other Streamers

Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

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