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PETALING JAYA: The much awaited list of winners for the various categories of the Putra Brand Awards 2021 has been finalised. The survey to determine consumers’ choice brands in the different categories began on Aug 16.
Details 28 June 2021
Astro is turning 25 this year and it is well on its way to fulfilling its ambition of becoming Malaysia s top aggregator of streaming services, a goal that was listed in its quarterly report for the financial year ending 31 January 2022. The broadcasting company recently inked a partnership with Netflix, adding on to the list of streaming platforms under its offerings - Astro Go, Disney+ Hotstar, HBO Go and iQIYI. It also comes shortly after Astro launched its own streaming service sooka earlier this month to offer both paid and free content. Our vision is to be Malaysia s number one entertainment destination across screens for everyone, whether individuals, homes or enterprises, the broadcasting company said in its quarterly report. Meanwhile, Citi also said previously that it was favourable about Astro s new initiatives, adding that the broadcasting company is favourably placed to push such an aggregation strategy whic
‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
The Outernet Marketing Innovation Group (OMIG), made up of 28 regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency from the industry and advertiser standpoints. The session drew the participation of industry bodies Association of Advertising & Marketing Singapore (AAMS), the Media Specialists Association of the Philippines (MSAP), regional marketers and agency representatives.
MSA president Chanchal Chakrabarty (pic) speaking to StarBiz said it is playing an active part in industry initiatives by partnering with authorities and other associations.
PETALING JAYA: The marketing communications industry is set to thrive with various initiatives being undertaken to spur its growth.
Media Specialists Association (MSA) is collaborating at several fronts in a bid to put the industry on a higher level.
MSA president Chanchal Chakrabarty (pic) speaking to StarBiz said it is playing an active part in industry initiatives by partnering with authorities and other associations.
For example, he said in the area of single currency for video measurement, MSA as a key stakeholder and user, is working closely with the Malaysian Communications and Multimedia Commission (MCMC) (pic below) and other stakeholders to take it to fruition.