PETALING JAYA: While Malaysia will not be able to avoid global recessionary headwinds if they were to hit these shores, the Asia-Pacific region is likely to experience a lesser impact than its Western counterparts, says GroupM Malaysia.
PETALING JAYA: Realising the talent crunch in the media and communications industry, the Media Specialists Association (MSA) is stepping up efforts to address this grave concern.
Xaxis Malaysia names new managing director Details
GroupM’s influencer marketing solution INCA and digital media arm Xaxis Malaysia and has named Aravind Menon managing director. He will be reporting into both Arshan Saha, Xaxis CEO Asia Pacific, and Chanchal Chakrabarty, GroupM CEO, Malaysia. As part of his remit, Menon will manage and lead Xaxis and INCA Malaysia’s strategy and operations. This includes spearheading future digital development as well as client transformational initiatives and mentoring new talent.
Menon, who brings 18 years of experience to the role, was previously the head of supply and product development in GroupM’s trading team, where he led the group’s digital investment strategy across key partners and created high value supply and trading strategies for clients. In 2020 Menon became secretary of the Malaysian Digital Association, a council representing Malaysian corporations including digital publishers, platforms,
Menon has more than 18 years of industry experience.
Aravind Menon has been appointed as the Managing Director for Malaysia at Xaxis, GroupM’s outcome media specialist, and INCA, GroupM’s influencer marketing solution.
He will be reporting to both Arshan Saha, Xaxis CEO Asia-Pacific, and Chanchal Chakrabarty, GroupM CEO, Malaysia and will manage and lead Xaxis’ and INCA Malaysia’s strategy and operations.
Previously Menon was the Head of Supply & Product Development in GroupM’s Trading Team, where he led the group’s digital investment strategy across key partners.
“In a year where the industry has seen unprecedented change, we are lucky to have trusted leaders who can navigate the change. Aravind has a track record of fostering, collaborating, and championing our integrated approach in transforming digital media into business outcomes,” said Arshan Saha, Xaxis CEO, Asia Pacific.
MSA president Chanchal Chakrabarty (pic) speaking to StarBiz said it is playing an active part in industry initiatives by partnering with authorities and other associations.
PETALING JAYA: The marketing communications industry is set to thrive with various initiatives being undertaken to spur its growth.
Media Specialists Association (MSA) is collaborating at several fronts in a bid to put the industry on a higher level.
MSA president Chanchal Chakrabarty (pic) speaking to StarBiz said it is playing an active part in industry initiatives by partnering with authorities and other associations.
For example, he said in the area of single currency for video measurement, MSA as a key stakeholder and user, is working closely with the Malaysian Communications and Multimedia Commission (MCMC) (pic below) and other stakeholders to take it to fruition.