Strong targeting and transparency are prominent factors among retail media’s appeal to advertisers, but how can marketers benefit in this data-rich and multi-faceted environment?
Are generative AI and ad farming sites a match made in heaven to make fraud harder to spot and marketing more complicated for everyone? Maybe, says Coegi’s Savannah Westbrock – but all hope is not lost.
As first-party data becomes a business necessity, leaders at Advertising Week New York affirmed why the ecosystem must now extend data’s value through strategic partnerships.
The responsibility of marketers to communicate effectively with customers based on their wants and needs is becoming more and more difficult – to the point that they are having to predict the unpredictable. So how can brands stay close to their consumers?
The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce.