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Decarbonising media: how to turn intent into action

Benchmarks, case studies and persuasiveness are all part of the mix for brands and agencies to make their media more sustainable

United kingdomSeb mundenZuzanna gierlinskaMaithili jalihalLaura wadeSebastian mundenGeorgina bramallUna carneyBobi carleyJo mcclintockDario rodriguezGideon spanierGlobal alliance for responsible mediaB corpGroupm nexusGlobal alliance

How Rising Measurement Standards Are Boosting Retail Media

Strong targeting and transparency are prominent factors among retail media’s appeal to advertisers, but how can marketers benefit in this data-rich and multi-faceted environment?

Ian gibbsChristof baerBobi carleyCriteo kivelNicole kivelAlex prouhetData marketing associationMarketing associationNorthern europeDeliveroo advertisingMedia measurement

91% of UK marketers see the importance of the trend

91% of UK marketers see the importance of the trend

United kingdomNendra van wielink mohamedJustin taylorBobi carleyKraft heinzKraft heinz companyAssociate directorGlobal mediaTeads attention program

Try harder, go faster

C4 says progress in disability representation in ads is too slow as this year's Diversity in Advertising award shines the spotlight back on this area

United kingdomLindsey clayGideon spanierBobi carleyAde adepitanSharon lloyd barnesJames taylorZaid al qassabLeila siddiqiSteve laceyAdvertising associationMidnight ramadan leagueAdvertising awardLast lonely menopause

Industry caution as ISBA s Origin claims proof of concept milestone

Project leaders cite progress in combining TV and digital metrics, but some are sceptical.

United kingdomJoe lewisKelly williamsBobi carley

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