From Musk's Mayhem To TikTok Testimony, Here's Our Top 20 Media Stories Of 2023 thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce.
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The platform will house more content under one roof and bring a wider range of audiences to advertisers willing to pay for premium placements. Media experts believe the move could render Warner Bros. Discovery a more formidabble challenger to Netflix.