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Meredithâs Targeted Media Health group has expanded its point-of-care print presence with the debut of EatingWell Better Health Guides. The publication joins People Health, People En Español Salud, Time Health and Health Reports in the companyâs POC-only portfolio.
The EatingWell Better Health Guides represent Targeted Media Healthâs most recent attempt to leverage a hugely popular consumer brand â some 7 million readers across channels, according to managing director, Meredith Targeted Media Health John Kenyon â in the point-of-care realm.
Each 16- or 32-page issue will focus on a single health condition and address ways of treating it via better nutrition. As with the other TMH publications, the EatingWell guides are produced by the consumer titleâs editorial team.
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Essence has reviewed all the accounts that the agency has launched, optimized and maintained
Today, marketers are facing big shifts in consumer behavior, market-wide volatility and downward budgetary pressures. We find out how Essence is helping them navigate digital transformation by launching Media Health Check in APAC.
For many marketers, one of the key desired results of digital marketing transformation is a high-functioning and evergreen performance media campaign that can take in data signals and convert them into actionable business outcomes via media tactics.
This is something that Essence’s Media Health Check, developed during the early stages of the Covid-19 pandemic, hopes to help marketers with, by examining a wide range of fundamentals at the heart of any successful performance media campaign, such as audience strategy, creative implementation, budget controls and flights, brand safety, bid management and optimization settings.