Essence has reviewed all the accounts that the agency has launched, optimized and maintained
Today, marketers are facing big shifts in consumer behavior, market-wide volatility and downward budgetary pressures. We find out how Essence is helping them navigate digital transformation by launching Media Health Check in APAC.
For many marketers, one of the key desired results of digital marketing transformation is a high-functioning and evergreen performance media campaign that can take in data signals and convert them into actionable business outcomes via media tactics.
This is something that Essence’s Media Health Check, developed during the early stages of the Covid-19 pandemic, hopes to help marketers with, by examining a wide range of fundamentals at the heart of any successful performance media campaign, such as audience strategy, creative implementation, budget controls and flights, brand safety, bid management and optimization settings.
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Essence rolls out Media Health Check service Details 14 January 2021
GroupM’s Essence has unveiled its Essence Media Health Check service. With the new offering, the media agency aims to help marketers achieve effective business outcomes from digital media campaigns by delivering measurable performance improvements over their current baselines .
According to a press release, Essence Media Health Check enables marketers to access the agency’s digital media capabilities, technologies and automation tools. The product also delivers actionable analyses across media channels and marketing technology subscriptions, which aids in eliminating risk and wastage while increasing the effectiveness of media campaigns. Designed for both in-house marketing teams and external agency service models, the solution recommends measurable implementation roadmaps to capture the upside value as well.