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March 17 2021, 4:03 pm | BY Ricki Green | No Comments
Online food delivery marketplace Just Eat Takeaway.com, which operates Menulog in Australia and New Zealand, has retained McCann Worldgroup as lead global creative agency, after the incumbent brought the heat to a four-way pitch with Adam & Eve/DDB, Bartle Bogle Hegarty and TBWA\London.
Following a number of successful global and local Australian campaigns, the increasingly favoured delivery brand reported a 104% YOY order growth across ANZ, with 166% YOY growth in Q4.
Says Simon Cheng, marketing director, Menulog: “McCann has been a key strategic and creative partner amid a period of rapid growth here in Australia. Their work localising our global Snoop campaign in particular has been outstanding, including shooting new Australian work with Snoop during the height of the pandemic and originating our record-breaking TikTok Delivery Dance campaign. We are delighted to be able to continue this great relationship to d
February 17, 2021 2:49
Menulog has announced its delivery partnership with McDonald’s will continue into 2021 with a delivery driver and McDonald’s employee hitting the streets of Sydney in a signature-orange low-rider.
The ad, created by McCann, is reminiscent of the 2001 music video for Still DRE by Dr Dre and featuring Snoop Dogg.
The new ads continue the use of Menulog’s jingle fashioned by Snoop Dogg which launched last year, tying in with the inspiration for the spot.
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The campaign launched on 16 February with both the 30 second TVC and a 15 second cutdown. Activations will also include out-of-home sport and and social media integration.
Ben Lilley one year on: Becoming ‘pitch fit’, avoiding mega-mergers and the vision for Hero
A year after Mumbrella s Zoe Wilkinson spoke to Ben Lilley about his return to McCann and acquisition strategy, Lilley reflects on what became of 2020, the launch of Hero, and what lies ahead.
February 17, 2021 10:06
“Frankly I was terrified having just come back into the agency, not just as a leader again but in fact now as an investor and the owner.”
Ben Lilley’s first year back at McCann has been tumultuous, almost immediately coinciding with COVID-19. In some respects, he wishes he’d come back sooner. In others, he imagines what holding off just a little longer could have looked like.
February 16 2021, 10:47 am | BY Ricki Green | 1 Comment
London International Awards (LIA) has created a coaching and networking program to develop, educate, inspire and grow young creative talent.
Industry leading coaches from Australia include Dave Bowman, APAC creative chief at Google PI; Adrian Bosich, managing partner and creative founder of AIRBAG; Elle Bullen, creative partner and co-founder at SDWM, Melbourne; Emma Daines, founder, CEO and executive producer at Fin Design & Effects, Sydney; Ben Lilley, creative chairman of McCann Australia; Adrian Mills, lead partner, creative brand advertising at Deloitte, Melbourne; Ralph van Dijk, founder and executive creative director at Eardrum, Sydney and Aussie expats Matt Eastwood, global chief creative officer at McCann Health, New York and John Mescall, global ECD and global Creative Council president at McCann Worldgroup.