February 17, 2021 2:49
Menulog has announced its delivery partnership with McDonald’s will continue into 2021 with a delivery driver and McDonald’s employee hitting the streets of Sydney in a signature-orange low-rider.
The ad, created by McCann, is reminiscent of the 2001 music video for Still DRE by Dr Dre and featuring Snoop Dogg.
The new ads continue the use of Menulog’s jingle fashioned by Snoop Dogg which launched last year, tying in with the inspiration for the spot.
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The campaign launched on 16 February with both the 30 second TVC and a 15 second cutdown. Activations will also include out-of-home sport and and social media integration.