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The Coca-Cola Company celebrates perfect contradictions in new Topo Chico Hard Seltzer global launch campaign via HERO + McCann

The Coca-Cola Company celebrates perfect contradictions in new Topo Chico Hard Seltzer global launch campaign via HERO + McCann
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Ben Lilley one year on: Becoming pitch fit , avoiding mega-mergers and the vision for Hero

Ben Lilley one year on: Becoming ‘pitch fit’, avoiding mega-mergers and the vision for Hero A year after Mumbrella s Zoe Wilkinson spoke to Ben Lilley about his return to McCann and acquisition strategy, Lilley reflects on what became of 2020, the launch of Hero, and what lies ahead. February 17, 2021 10:06 “Frankly I was terrified having just come back into the agency, not just as a leader again but in fact now as an investor and the owner.” Ben Lilley’s first year back at McCann has been tumultuous, almost immediately coinciding with COVID-19. In some respects, he wishes he’d come back sooner. In others, he imagines what holding off just a little longer could have looked like.

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