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Smart Bidding: Five ways machine learning improves PPC advertising Smart Bidding: Five ways machine learning improves PPC advertising Thanks to Google Ads machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You can optimize your campaigns with the ability to maximize clicks, impressions, and conversions on autopilot.
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The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach.
You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing you to optimize all of your campaigns using Google’s ML algorithms.