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How each Google Ads bid strategy influences campaign success

How each Google Ads bid strategy influences campaign success
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When to use branded and competitor keywords in PPC

When to use branded and competitor keywords in PPC
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Google Rolls Out Demand Gen Campaign Type

Google Rolls Out Demand Gen Campaign Type
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Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns

Google's newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.

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8 Strategies for Google Shopping Ads That ll Boost Your Conversion Rates

Eight proven strategies to help you get the most out of your Google Shopping ads campaigns, from targeting specific customer segments to using keywords.

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