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PPC Automation: When & How To Use It

Automation is a net positive. Save time by knowing when and where to use automation in PPC, depending on your budget and conversion data.

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Microsoft Advertising profession service ads go global, changes to broad match modifier rolling out and more

All broad match modifier keywords for search ads will now serve as broad match keywords instead of phrase match, Microsoft announced.

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Do you follow the Google guidelines?; Wednesday s daily brief

Do you follow the Google guidelines?; Wednesday s daily brief
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Target impression share bidding, other August changes now available in Microsoft Ads

Target impression share bidding, other August changes now available in Microsoft Ads
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Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft Advertising Adds Target Impression Share Automated Bids
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