Boulder Beer Companyshocked Colorado just over a year ago by closing its taproom, laying off its entire staff and ending its forty-year legacy as the state s oldest craft brewery. But a handful of the brewery s most iconic beer brands have lived on, thanks to a contract brewery in Denver, which had agreed in late 2019 to brew, package and distribute those beer for Boulder Beer s majority owner, Gina Day.
Now that company, Sleeping Giant Brewing, is ready to unveil a major rebranding of those beers, along with some name changes, a dramatic new look and a handful of recipe adjustments. Right away when we took over, we said we were going to do this, that Boulder Beer was due for a refresh, says Sleeping Giant founder and president Matthew Osterman. We wanted to put our stamp on it.
Editor’s note: A more recent interview with the current managers of Boulder Beer Co. say they now intend to open a taproom in the city in either 2021 or 2022. BOULDER Boulder Beer Co. is rolling out a new image and a new style as it seeks to reinvigorate itself as a staple in liquor stores and in bar and restaurant taps, but the brand won’t be bringing its brewing or taproom presence back to Boulder. In a statement Friday, the state’s first craft brewing company said it will restart distribution to 28 states and five different countries as part of an effort to rebrand the state’s first craft brewery after a hiatus that lasted longer than a year. The company will bring back its original standbys of Hazed & Infused India Pale Ale, Mojo- High Altitude IPA and Shake Dark Chocolate Porter, along with an updated version of Buffalo Gold that will be distributed only in Colorado and a new IPA called Bubbly By Nature that’s described as a cross between an IPA, a dry lager and a
Good River Beer files for bankruptcy but contract brewer will keep brand afloat
BusinessDen file)
Good River Beer Co. has filed for Chapter 7 bankruptcy protection, but the beer will keep on flowing.
Denver-based Sleeping Giant Brewing, which has already been contract brewing Good River’s products, is one of the company’s largest creditors and will be taking over the Good River brand.
“Good River beers will remain on the shelf,” Sleeping Giant founder Matthew Osterman said. “The company’s filing is simply part of a restructuring within the brand.”
Osterman said Sleeping Giant will continue production of Good River’s brews “indefinitely and uninterrupted.”
This story first ran on BusinessDen.com, a BizWest news partner.
DENVER Good River Beer Co. has filed for Chapter 7 bankruptcy protection, but the beer will keep on flowing.
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Denver-based Sleeping Giant Brewing, which has already been contract brewing Good River’s products, is one of the company’s largest creditors and will be taking over the Good River brand.