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NBA viewership jumps in Brazil, Australia and the Philippines

By Rory Carroll (Reuters) - The NBA has seen a spike in viewership in Brazil, Australia and the Philippines, demonstrating that the league's efforts t.

Giannis Antetokounmpo Making International Business Impact, Generating Social Media Buzz With Breakout NBA Finals Performance

Giannis Antetokounmpo Making International Business Impact, Generating Social Media Buzz With Breakout NBA Finals Performance
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Giannis 1 of 8 NBA Finals players with international ties

Giannis 1 of 8 NBA Finals players with international ties MILWAUKEE (CBS 58) The NBA Finals feature seven internationally born players, with none bigger than Giannis Antetokounmpo.  We know some of the more well-known international basketball star names Hakeem Olajuwon, Dirk Nowitzki or Yao Ming, and in these finals, Giannis Antetokounmpo is just continuing a longstanding tradition of international stars making the game better. Matt Brabants oversees the NBA s global media distribution, making sure that these finals reach 215 countries. More than 100 international players from 47 countries started this season on NBA rosters this year.  The global popularity of the game is at an all-time high at the moment, and I ve seen that momentum build over the last decade, Brabants said. It s not only the number, but the impact they re making at such a high level. And you couldn t think of a better example than Giannis and what he s doing in the finals.

Live NBA games offered as in-flight entertainment

By Jake Bickerton2021-05-21T15:49:00+01:00 JetBlue will provide access to the NBA League Pass on many of its flights Live NBA games will be available as part of the in-flight entertainment in a number of airlines, starting with JetBlue. This follows a partnership between the National Basketball Association (NBA) and in-flight connectivity provider Viasat. The multi-year partnership will see the NBA’s live game subscription service, NBA League Pass, available in the air, offering passengers access to live and on-demand NBA games and content on their personal electronic devices during flights, at no extra cost. JetBlue will be one of the first airlines to offer NBA League Pass on Viasat-equipped aircraft, with additional airlines expected to be announced over the coming months.

NBA, Viasat to make League Pass available to airline passengers while in flight

NBA, Viasat to make League Pass available to airline passengers while in flight Live and on-demand games and content will be available at no extra cost when users register for NBA League Pass in-flight. May 20, 2021 2:17 PM NEW YORK and CARLSBAD, Calif. The National Basketball Association (NBA) and Viasat Inc. (NASDAQ: VSAT), a global communications company and leading in-flight connectivity provider to many of the world’s most recognizable airlines, today announced a groundbreaking multi-year partnership to make NBA League Pass, the league’s premium live game subscription service, available to millions of airline passengers while in flight. The partnership will provide a streaming experience in the sky, enabling airline passengers to access live and on-demand NBA games and content on their personal electronic devices at no extra cost when they register for NBA League Pass in-flight. JetBlue will be one of the first airlines to offer NBA League Pass on Viasat-equipped aircra

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