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NBA: European talent powers overseas ratings boom By Rory Carroll The NBA logo is displayed as people pass by the NBA Store in New York (Reuters) – The rise of European NBA players like Giannis Antetokounmpo, Luka Doncic and Nikola Jokic has led to significant viewership growth in major markets on the continent this season, league officials said this week. The growth in Europe is being fueled by a 15% increase in NBA League Pass subscriptions internationally, which makes games available to fans in more than 200 countries. A multi-year partnership with smart TV platform VIDAA has also boosted viewership. The increase has helped offset the loss of viewers in China after the government banned the showing of games on state-run CCTV in response to Houston Rockets General Manager Daryl Morey tweeting his support for Hong Kong’s pro-democracy demonstrators in October 2019.

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