New Delhi [India], December 20 (ANI/NewsVoir): The DS Group was awarded by the Union Tribal Affairs Minister, Arjun Munda for its water conservation project, Water Economic Zone in Udaipur, Rajasthan, in the category of Environment Sustainability at the 20th FICCI CSR Awards. The FICCI CSR Awards recognises the efforts of companies in integrating and internalising Corporate Social Responsibility (CSR). Speaking on the occasion, Rajiv Kumar, Vice Chairman, DS Group said, "We are honoured to be recognized for our water conservation initiatives. Water scarcity is a global concern and India sustains 16 per cent of the world's population with only four percentage the world's freshwater resources. As water is essential for socio-economic development and sustainable ecosystems, we are focusing on the long-term availability of water through conservation measures and sensible utilization of natural resources, which also consequently leads to better livelihood opportunities and elev
New Delhi [India], November 4 (ANI/NewsVoir): DS Group's Pass Pass Pulse, India's favourite fruit candy with a tangy twist has launched a stimulating digital campaign, 'Pulse Candy Hunt' on the Candy Day on November 4. Taking an Augmented Reality approach, Pulse Candy Hunt allows users to enjoy a fun candy treasure hunt on Snapchat & Instagram. By switching on the their rear camera on lens/filter, the users need to look and spot different flavours of Pulse candy in their own 360 degree real-time environment and then tap the candy to bag it. The final score of bagged candies in 20 seconds can be discovered by switching to their front camera. As a bonus, a prompt urges the users to open the mouth and a Pulse candy drops in, triggering a Chatkara Pop sound effect and a visual experience of the tangy burst of Pulse candy, triggering a change in players facial expression on the screen; like the widening of eyes and arching of eyebrows, followed by a candy celebratory bur
Best Media Info: The brand will amplify the online campaign by bringing in local influencers to promote and boost the campaign at the regional level| Marketing News
New Delhi [India], August 16 (ANI/PNN): The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerates with strong Indian and International presence. Founded in 1929, the Group celebrates its 93rd Founders' Day to commemorate an era of setting new benchmarks and conquering new territories. To mark the auspicious occasion, the DS Group launched its first NFT, honouring the visionary zeal and persevering ethos of its Founders, Lala Dharampal and Satyapal 'Sugandhi'. Memorabilia of tribute to the Founding Fathers, this distinct mosaic uses 93 images, each depicting an iota of the voyage the founders embarked upon. Lala Dharampal, hailing from the agrarian roots of Karnal laid the foundation of the entrepreneurial journey with a modest perfumery shop in Old Delhi's charming Chandni Chowk. Following his footsteps, his son Satyapal 'Sugandhi', nurtured the penchant for business and shaped