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United Fresh statement on USDA ending Food Box Program
On behalf of the millions of Americans who gained access to healthy fresh produce throughout the COVID-19 pandemic, we are deeply disappointed in USDA’s decision to end the food box program. This decision is short sighted, and comments disparaging the program are a slap in the face to the thousands of volunteers, non-profits, regional food distributors and farmers who worked together in communities across the country to deliver healthy foods to people in their time of greatest need.
For a major new program put together rapidly in a time of crisis, the food box program included challenges. Yet, hundreds of community non-profits and nutrition advocates have found delivering fresh produce directly to those in need has great potential to truly make a difference in the health of millions of Americans. United Fresh has worked with small farmers, distributors, food banks and community organizations over the past several months to su
Produce industry comments on merger between PMA and United Fresh
Yesterday, the Boards of Directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) announced they reached an Agreement in Principle to create a new global trade association. Both organizations will combine their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products as a vital cornerstone of public health.
“This Agreement reflects the ongoing commitment of both associations to deliver the highest level of value to members,” said Board Chairs Michael Muzyk of United Fresh and Dwight Ferguson of PMA. “Looking ahead, we believe we can accomplish that goal better together building on the synergies and experience of our expert staffs, complementary education programs and member services, and a stronger voice in advocat
Developing and marketing sustainable packaging
Yesterday marked the final day of the United Fresh Produce Association BrandStorm event. One of the final webinar discussions of the day looked at sustainable packaging. Led by Mary Coppola of United Fresh, Angela Sommers and Nick Mascari of Belle Harvest and Jessica Peri of Peri & Sons Farms talked about how they launched their sustainable packaging projects, how retailers have received these projects and what they think the future of sustainable packaging will look like.
Sustainable packaging options: From compostable to recyclable
One of the first steps to take as a company when you start the journey toward sustainable packaging is to find out what exactly you want to accomplish, says Sommers. The Michigan-based apple supplier Belle Harvest released their new paperboard-based packaging this past fall for their 3-lb apple category. “The first and foremost step was getting organized and understanding what we want. For us, that was
Global marketing trends: perspectives from South Africa, Mexico, and the Netherlands
This week’s BrandStorm event, organized by United Fresh, featured various webinars about marketing trends and strategies. One of the discussions on Wednesday looked at the global trends in marketing. This session was led by Max MacGillivray, who is editor-in-chief at Beanstalk.Global, and featured Marius Du Plessis of citrus company Clemengold International, based in South Africa, Alies Padding of packaging company NNZ Inc., based in the Netherlands, and Mónica Moreno of marketing agency Grupo PM, based in Mexico.
Top: Max MacGillivray and Mónica Moreno. Bottom: Alies Padding and Marius Du Plessis.