Room for growth in the South African avocado sector
Over the last five years, The South African avocado sector harvested approximately 125,000 tons of avocados per annum. The area under commercial avocado orchards stands around 14,700 hectares, with new plantings of about 900 hectares added per annum. The avocado sector contributes to at least 11,500 jobs on farms and packhouses. South Africa expects an uptick in avocado exports this season of 66,000 tons compared to 60,000 tons in the previous season.
This is according to Derek Donkin, CEO of the South African Subtropical Growers’ Association (Subtrop), who presented at PMA South Africa’s live broadcast, in partnership with Beanstalk.Global on 22 April. Leading sector experts who joined the discussion were Trevor Dukes, CEO of The Fruit Farm Group SA (TFFGSA), Lindie Stroebel, Southern Africa Country Manager at Mission Produce (“Mission”), Roger Armitage, Managing Director at Hall Fresh Produce, and Joe Shaw Roberts, Cons
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Global marketing trends: perspectives from South Africa, Mexico, and the Netherlands
This week’s BrandStorm event, organized by United Fresh, featured various webinars about marketing trends and strategies. One of the discussions on Wednesday looked at the global trends in marketing. This session was led by Max MacGillivray, who is editor-in-chief at Beanstalk.Global, and featured Marius Du Plessis of citrus company Clemengold International, based in South Africa, Alies Padding of packaging company NNZ Inc., based in the Netherlands, and Mónica Moreno of marketing agency Grupo PM, based in Mexico.
Top: Max MacGillivray and Mónica Moreno. Bottom: Alies Padding and Marius Du Plessis.