United Fresh launches exhibitor education webinar series
United Fresh Produce Association gathered its exhibiting community for the first time since announcing its return to live events this June 24-26 in Los Angeles, CA., to kick off a four-event education webinar series that will guide exhibitors through the benefits of this year’s online and in-person experience.
During a year of uncertainty and virtual-only engagement, United Fresh worked with its exhibitors through pre-event education to ensure a successful transition online for United Fresh LIVE! held in June 2020. This year, the association will once again usher exhibitors toward success of the hybrid event through a series of webinars as they plan to bring the industry together once again – in-person and online – for a choose-your-own-adventure experience.
"A strong brand can remain impactful for generations" freshplaza.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from freshplaza.com Daily Mail and Mail on Sunday newspapers.
Industry associations support bipartisan Farm Workforce Modernization Act
Industry associations support the reintroduction of the bipartisan Farm Workforce Modernization Act, H.R. 1537.
“The Farm Workforce Modernization Act introduced by Chairwoman Zoe Lofgren (D-CA) and Representative Dan Newhouse (R-WA) is a testament to the efforts the agriculture industry and our friends in labor and the bipartisan members of Congress who are supporting this legislation,” said Tom Stenzel, CEO of the United Fresh Produce Association. “There remains work to be done to address our industry’s labor challenges. But this bill is an integral first step towards achieving our ultimate goal. United Fresh Produce Association and its members have pushed for this reform for many years and we look forward to working with Congress and the Administration to make it a reality.”
Empathy in marketing the focus of 6th annual BrandStorm
United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The event will feature two sessions designed to facilitate dialogue around the subjective topic of empathy in marketing, both in consumer and business-to-business strategies.
In today’s cancel culture, stories of tone-deaf brand messaging are a dime a dozen. Tuesday, March 9 at 2:00 pm EST, Mary Coppola, United Fresh’s vice-president of marketing & communications will be joined by Amanda Keefer, managing director, Healthy Family Project and Ajit Saxena, public relations & digital marketing manager, Mucci Farms to discuss ways to navigate empathy in consumer marketing at a time when emotions and opinions are on high alert during
Industry leaders to discuss empathy in marketing theproducenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theproducenews.com Daily Mail and Mail on Sunday newspapers.