A 'State of Pet Homelessness Index' report by Mars Petcare India, published in November 2021, showed that in India, almost 50 per cent of current and previous owners admitted they had abandoned a pet in the past compared to 28 per cent on a global level. And no one knows it better than Anusha Srinivasan Iyer, a public relations professional who runs the Pawsitive Farm
With an estimated 79.9 million homeless cats and dogs in the country living in shelters or streets, India has the highest relinquishment level compared to countries like the US, China, and Germany, a report by Mars Petcare India said on Thursday. Mars Petcare India, in partnership with an advisory board of leading animal welfare experts, released 'State of Pet Homelessness
Mars Petcare India, in partnership with an advisory board of leading animal welfare experts, released 'State of Pet Homelessness Index' report, identifying contributing factors in India.
Mars Petcare hopes to expand its pet food portfolio
March 14, 2021
With growing pet adoption and accelerated shift towards branded pet food in the country, Mars Petcare India is looking to expand its product portfolio, both at the premium as well as the affordable end. As consumers seek trusted brands, the company is also looking at aggressively ramping up the distribution of its products.
India is one of the fastest growing markets for the company, which is known for its pet food brands, Pedigree and Whiskas.
Ganesh Ramani, General Manager, Mars Petcare India, said pet food sales witnessed a strong double-digit growth in the country in 2020 despite the supply chain challenges posed by the pandemic.