MARS Petcare appoints Yojana Gawade as Director adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
MARS Petcare introduces a campaign for PEDIGREE small dog pet food adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Why making Pedigree a household name was central to MARS Petcare’s India plan
Ganesh Ramani, General Manager – Petcare at Mars International India Ltd, tells YourStory about the Pedigree journey: the initial phase, the challenges the company faced, and how a focus on creating awareness helped build their brand in a country still learning about pet nutrition and care.
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Pedigree. The brand is owned by
Mars Inc, based in McLean, a US-based private company. The company has seen significant growth over the last few years. Mars International India Ltd has a play in food, pet-food, chocolate and confectionary, and sources say that the combined revenues of all its brands (including Pedigree) is more than
India, which has an estimated pet animal population of 29 million, is facing a shortage of pet foods, a government body said on Thursday and urged the industry to boost local production by taking advantage of the existing central schemes. Animal Welfare Board of India (AWBI) Chairman O P Chaudhary, addressing a webinar organised by industry body PHDCCI, said the industry players can avail credit facility given under the Animal Husbandry Infrastructure Development Scheme (AHIDS) for setting up animal feed manufacturing facilities. However, pet food makers such as Mars International India and Royal Canine India said higher taxes, ambiguous business environment, absence of uniform framework and quality standards are major hindrances for the sector s growth.