Botanicals will take center stage at Vitafoods in Geneva next month, with key players in the space presenting ingredients for joint health, mood, heart health, sleep and beauty from within.
The field of immune health continues to evolve, with researchers and manufacturers continuing to innovative strategies to support optimal immune function and general well-being amid a growing consumer demand for holistic health support to prevent illness.
As global interest in holistic health solutions continues to grow so has the concept of ‘beauty-from-within’, leading to an impressive number of innovations in the supplements market.
While many consumers want to improve their health by opting for healthier product choices, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.
A husband and wife created supplement start-up Rhythm Nutrition, devoted to keeping people active as they age, after experiencing the negative healthy spiral caused by lack of exercise.