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Indian advertising - Tackling the headwinds and bringing back growth

Indian advertising - Tackling the headwinds and bringing back growth
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Indian ad market grew by 8 6 per cent in 2023 - The Hindu BusinessLine

Indian ad market grew by 8 6 per cent in 2023 - The Hindu BusinessLine
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Amplify your Digital Marketing career and achieve fast-paced career growth

Spotlight News: In response, Digital Marketing professionals must now gain the in-demand digital marketing skills not just to maximise reach and conversions but to ac

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How to be risk aware with your media contracts

How to be risk aware with your media contracts
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Contactless feature is the most rated feature for any marketing activity right now

‘Contactless’ is the most rated feature for any marketing activity right now: Jean Lin Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization by Updated: Feb 5, 2021 9:42 AM “The pandemic will pass but the consumer behavior will not change. It has moved into a virtual experience economy,” said creative maven-Jean Lin, Global CEO Creative at dentsu International, as she took to the virtual screen to deliver her Keynote at the Dentsu e4m Digital Advertising Report 2021 Unveiling and Conference on And, not Or - Recipe for success in the new normal.”

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