‘Contactless’ is the most rated feature for any marketing activity right now: Jean Lin Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization by
Updated: Feb 5, 2021 9:42 AM
“The pandemic will pass but the consumer behavior will not change. It has moved into a virtual experience economy,” said creative maven-Jean Lin, Global CEO Creative at dentsu International, as she took to the virtual screen to deliver her Keynote at the Dentsu e4m Digital Advertising Report 2021 Unveiling and Conference on And, not Or - Recipe for success in the new normal.”