Caldwell VanRiper (CVR), a full-service agency based in the heart of the American Midwest, has chosen to partner with ANCHOVY plc (MSE: ANC) to deliver one of their most ambitious campaigns yet.
The campaign will span across a number of countries and regions, with different agencies responsible for running campaigns in their designated region. ANCHOVY. will be one of the two agencies responsible for running the campaign in the UAE and Qatar. The global campaign promotes one of the most-established brands worldwide in the modern day air conditioning systems. The campaign specifically focuses on air purification with ANCHOVY.’s main objective to raise brand awareness through paid media both digitally (LinkedIn) as well as advertising in local trade media.
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