COVID-19 has been a catalyst for change in the e-commerce sphere, completely changing consumers shopping behaviour. This is bound to have a lasting effect on how businesses conduct online transactions.
Benji Borg from digital experience agency ANCHOVY. and Matthew Sammut, executive director at NIU, a web design and development agency, talk about the disruption and acceleration of the e-commerce sector, brought about by the pandemic.
COVID-19 has been a huge catalyst for change and has accelerated the digitisation of most sectors. What was the most significant shift in the eCommerce landscape locally?
Matthew Sammut: Yes, I think COVID-19 restrictions have urged and encouraged the consumer to go online. Food delivery, high street apparel, domestic appliances and ride hailing are all great examples of how things have changed in the past months. Consumers now expect to find almost everything online, have the relevant information at hand, and conclude in the shortest time possible.
Caldwell VanRiper (CVR), a full-service agency based in the heart of the American Midwest, has chosen to partner with ANCHOVY plc (MSE: ANC) to deliver one of their most ambitious campaigns yet.
The campaign will span across a number of countries and regions, with different agencies responsible for running campaigns in their designated region. ANCHOVY. will be one of the two agencies responsible for running the campaign in the UAE and Qatar. The global campaign promotes one of the most-established brands worldwide in the modern day air conditioning systems. The campaign specifically focuses on air purification with ANCHOVY.’s main objective to raise brand awareness through paid media both digitally (LinkedIn) as well as advertising in local trade media.
Digital leaders Anchovy. together with PwC Malta have announced their strategic collaboration by officially launching Onest.
Founded back in 2019, Onest is a bo