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Asia-Pacific: Where fortune favours the careful | Analysis

Asia remains one of the most diverse, nuanced and vibrant global regions, brimming with the potential for business success. So, why are so many brands still struggling to treat localisation as more than a quick lift-and-shift strategy job? Robert Heldt explores.

South koreaKrung thep mahanakhonTamil naduNeville jonesManisha chawlaMike goldenJignesh maniarMarc labanPhil huzzardCo agencyAdvertising marketing independent networkOnads communicationsWorld intellectual property organisationMarketing independent networkWhere fortune favorsWorld economic outlook

Talent Attraction is the Marketing Trend of the Future, Claims Advertising and Marketing Network (AMIN) Worldwide

Talent Attraction is the Marketing Trend of the Future, Claims Advertising and Marketing Network (AMIN) Worldwide
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South africaSylvia zanettiAfrica stratitudeAsia pacificKelly fergusonPaola latinaAdvertising marketing independent networkMarketing independent networkMisty dykemaManaging directorSouth africa basedMiddle east

Malta-based ANCHOVY plc clinches substantial multi-region contract

Caldwell VanRiper (CVR), a full-service agency based in the heart of the American Midwest, has chosen to partner with ANCHOVY plc (MSE: ANC) to deliver one of their most ambitious campaigns yet. The campaign will span across a number of countries and regions, with different agencies responsible for running campaigns in their designated region. ANCHOVY. will be one of the two agencies responsible for running the campaign in the UAE and Qatar. The global campaign promotes one of the most-established brands worldwide in the modern day air conditioning systems. The campaign specifically focuses on air purification with ANCHOVY.’s main objective to raise brand awareness through paid media both digitally (LinkedIn) as well as advertising in local trade media.

United statesZak borgBenji borgAdvertising marketing independent networkCaldwell vanriperAmerican midwestMarketing independentMiddle easternWestern asiaMiddle eastஒன்றுபட்டது மாநிலங்களில்ஸ்யாக் borgபெஞ்சி borgஅமெரிக்கன் மிட்வெஸ்ட்சந்தைப்படுத்தல் சுயாதீனமானநடுத்தர கிழக்கு