According to data from the retail intelligence platform Bizom, smaller product sizes have experienced a more rapid growth rate compared to medium or high-priced alternatives across most FMCG categories, TOI has reported. The data revealed that overall sales decreased by approximately 11% in August 2023 compared to the previous year.
India Business News: Local FMCG brands have mushroomed amid cooling inflation and are growing faster than national brands in categories ranging from noodles to dishwash ba.
Local Fast Moving Consumer Goods (FMCG) Brands in India are growing at a faster pace than large-scale brands across all categories with volumes rising to 28% in the moving annual total (MAT) of April 2023, according to a Kantar report. However, during inflation, local brands are unable to cope with pricing pressures and grow at a slower rate while national brands usually become consumers "go-to" choice.