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7 tips to turn Google s Search Essentials into strategy

Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance.

Marie haynesMarie haynes consulting incWebmaster guidelinesGoogle searchGoogle search essentialsScreaming frogGoogle essentials guidelinesGoogle search consoleSearch essentialsSearch engineMarie haynes consulting

Google s helpful content update: A critical recap

The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.

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Google s helpful content update: What should we expect?

SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update.

Marie haynesNational kidney foundationMarie haynes consulting incGoogle searchShow searchSearch engineMarie haynes consulting

SEOs feel content ahead of Google helpful content update

Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.

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What SEOs can learn about aligning with consensus as described in Google s QRG

Here's how Google's approach to consensus ties in with its quality rater guidelines – and why it matters for SEOs now and in the future.

Marie haynesMarie haynes consulting incQuality rater guidelinesMayo clinicFlat earthSearch quality rater guidelinesSearch engineMarie haynes consulting

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