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This was a recurring theme in many sessions, live chats, and video networking conversations at SEJ eSummit.
As consumer behaviors and the ways we do business have dramatically changed due to the pandemic, search engines have evolved to stay ahead of the demand.
The SEJ eSummit SEO stage hosted several industry experts and leading brands including CNN, Uber, and Google, who shared their insight and experience on what those changes mean for SEO professionals in 2021.
If you missed eSummit, don’t worry – each and every one of these valuable sessions is now available on-demand.
In this article, we take a sneak peek at some of the presentations on offer and summarize what you’ll learn from them – all via our SEJ eSummit on-demand pass.
The learning does not stop at the live event!
With the SEJ eSummit On-Demand Pass, you get 24/7 online access to more than 40 SEJ eSummit session recordings and slides from leading marketing experts, major brands, and in-field practitioners.
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A great break ‘away’ from work and a surefire way to get you excited and spilling over with ideas to take back to your team.
– Katie Gilbaugh
Watch Anytime & Anywhere
View sessions at any time, stop and take notes, and pass shared learnings to co-workers.
Choose how you want to view, regardless of your time zone and location.
Catch Up on Sessions You Missed or Want to Watch Again & Share With Your Teams
SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021
SEJ eSummit begins today. Featuring 40+ industry professionals, you ll get actionable insights and tips on SEO, PPC, paid social, and content marketing.
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Starting at 10 a.m. ET / 7 a.m. PT today (
January 12), eSummit will feature 40+ industry professionals.
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In each of the sessions, our awesome speakers will be sharing actionable insights on SEO, enterprise SEO, PPC, paid social, and content marketing.
If you haven’t already registered, do not miss out! Invest in your success today.
“The presentations, sessions, and everything was a level of quality I wasn’t expecting at all. I can’t express enough how impressed I am.”
Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.
Marie Haynes on December 24, 2020 at 9:15 am
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Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out, as of December 16, 2020 and while we do not have the December core update figured out completely, we thought we would pass on some interesting observations that we have made so far.
Young consumers will shake up the retail landscape.
Physical retail will continue to evolve with an emphasis on contactless payment, shopping appointments, and alternate pickup options.
An increased emphasis on supporting independent brands and retailers.
Consumers opting for more eco-friendly products.
A disruption in the banking, finance, and lending industries.
YouTube announced more options for creators who opt to use the Premieres feature to debut new content.
Potentially the most exciting update is the ability to create trailers for YouTube Premieres so creators can give their audience a taste of what the new content will be like.
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