Learn how to build your travel brand and establish authorship in the industry. Discover strategies to align your content with Google's E-E-A-T guidelines.
With over 200 ranking factors, deciphering Google's algorithmic preferences requires a keen understanding of these fundamental principles. As the SEO expert delves into the data, a clear pattern emerges: an increased emphasis on brand reputation. At the same time, content remains a constant factor, and backlinks experience a notable decline in importance.
If you read the title of this post wondering, “Why do I need to make my content E.E.A.T.? Content doesn’t need to be fed,” you are in luck because, throughout this article, we will be.