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United Partners appointed by DIAGEO as a Culture and Entertainment strategic partner for Eastern Europe The agency is entrusted to work with various DIAGEO brands, among which Johnnie Walker, Gordon s, J&B, Baileys and Tanqueray DIAGEO, the world s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, has appointed United Partners (UP, the Agency) a strategic Culture Entertainment partner to its Eastern Europe (EE) marketing team. The Agency, selected after a lengthy and competitive process, has designated a dedicated strategy team to be responsible for the development of the cultural brand strategies of DIAGEO s key brands. The UP regional hub will be developing the brand strategies and assisting in rolling them out to deliver DIAGEO s vision in the region.

Czech republicDon julioMaria gergova bengtssonJohnnie walkerPenelope zaoudiCommunications consultancyWorld best communityInternational pr campaignRussia up networkCaptain morganUnited partnersCulture entertainmentEastern europeBest eastern europeanUnited partnerSenior communication strategist