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Did Cathay Pacific secretly rebrand overnight?

Did Cathay Pacific secretly rebrand overnight? Newshub 4 hrs ago © Cathay/YouTube A new ad campaign got people talking. A new ad campaign was launched in Hong Kong overnight and for a time it was thought the Chinese region s flag carrier had pulled off a marketing megahit by casually renaming itself under the cover of darkness. Billboard style ads with statements such as Live elevated or Elevate every trip popped up, each bearing the slogan: Cathay, Move Beyond. After a brief update from the team at Cathay Pacific, things were cleared up. There had been a rebrand, kinda. But not of the airline.

Life elevated with Cathay – a new premium travel lifestyle brand

Direct News Source Enhancing our engagement with our customers beyond their journeys A new premium travel lifestyle brand “Cathay” is launched today that aims to bring all we love about travel together with everyday lifestyle. Over the coming months, “Cathay” will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness – enabling us to engage with our customers not only when they fly with us, but every day. “Cathay” brings together Cathay Pacific, Marco Polo Club and Asia Miles all in one place, simplifying the way our customers interact with us, including how they earn status and use miles.

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