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Did Cathay Pacific secretly rebrand overnight?

Did Cathay Pacific secretly rebrand overnight? Newshub 4 hrs ago © Cathay/YouTube A new ad campaign got people talking. A new ad campaign was launched in Hong Kong overnight and for a time it was thought the Chinese region s flag carrier had pulled off a marketing megahit by casually renaming itself under the cover of darkness. Billboard style ads with statements such as Live elevated or Elevate every trip popped up, each bearing the slogan: Cathay, Move Beyond. After a brief update from the team at Cathay Pacific, things were cleared up. There had been a rebrand, kinda. But not of the airline.

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