Abercrombie & Kent launches dreamy new domestic itineraries – Travel Weekly
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Cathay Pacific launches eponymous lifestyle brand
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Bangkok Airways and Cathay Pacific Announce Partnership on Frequent Flyer Programmes
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HONG KONG, 7 July 2021: You would be forgiven for thinking
Cathay Pacific was tinkering with its brand when on Monday, it appeared to have
changed its name to simply Cathay.
It was probably just a matter of executives reinventing the wheel or, to be more precise, confusing the loyal airline fans by calling itself
“Cathay the lifestyle brand.”
But as NewsHub pointed out, the new advertising campaign got people talking or possibly wondering where the airline found the spare cash to drop its second name and describe it as a marketing milestone.
Email blasts to the millions who follow Cathay Pacific for what it does best – fly us to our favourite destination shouted the slogans “Cathay, Move Beyond”, and Cathay Pacific launches ‘Cathay’, the lifestyle brand. The one that dropped in my email box was inspirational: “Life elevated with Cathay.”