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Newly created studio space
Following the announcement of national lockdowns in March 2020, LG looked to Retail Marketing Group (RMG) as a long-time partner to help bring product demonstrations online. RMG used its expertise and enthusiasm for innovative digital solutions to support the implementation of a service that offered consumers the chance to receive advice and live demonstrations. With broad experience in creating engaging human connections in retail environments, RMG were able to support the technology with highly skilled demonstrators, adept at bringing to life products and their stories.
This service began in an existing room at LG’s European HQ. As the solution grew in popularity, LG and RMG saw the opportunity to elevate the consumer experience further. Working in partnership they developed a new live, virtual demo environment: the LG Broadcast Room.
Working in partnership they developed a new live, virtual demo environment: the LG Broadcast Room.
This newly created studio space, with professional lighting and camera equipment, has at its centerpiece a revolving carousel to display hero items from across LG’s product ranges. At the touch of a button, demonstrators are able to switch between showcasing the benefits of TVs, audio equipment, fridges, and washing machines within one clearly-defined, premium brand space.
“Retail Marketing Group is proud to have a long heritage in the retail industry, meaning we know what is important to customers. We were able to translate this into the digital world for LG, providing the perfect combination of a simple, pleasing experience design and human touch,” said Lysa Campbell, CEO of Retail Marketing Group.