Newly created studio space
Following the announcement of national lockdowns in March 2020, LG looked to Retail Marketing Group (RMG) as a long-time partner to help bring product demonstrations online. RMG used its expertise and enthusiasm for innovative digital solutions to support the implementation of a service that offered consumers the chance to receive advice and live demonstrations. With broad experience in creating engaging human connections in retail environments, RMG were able to support the technology with highly skilled demonstrators, adept at bringing to life products and their stories.
This service began in an existing room at LG’s European HQ. As the solution grew in popularity, LG and RMG saw the opportunity to elevate the consumer experience further. Working in partnership they developed a new live, virtual demo environment: the LG Broadcast Room.