Working in partnership they developed a new live, virtual demo environment: the LG Broadcast Room.
This newly created studio space, with professional lighting and camera equipment, has at its centerpiece a revolving carousel to display hero items from across LG’s product ranges. At the touch of a button, demonstrators are able to switch between showcasing the benefits of TVs, audio equipment, fridges, and washing machines within one clearly-defined, premium brand space.
“Retail Marketing Group is proud to have a long heritage in the retail industry, meaning we know what is important to customers. We were able to translate this into the digital world for LG, providing the perfect combination of a simple, pleasing experience design and human touch,” said Lysa Campbell, CEO of Retail Marketing Group.