Supported by the success of its Urus SUV, which now costs over 230,000 euros (USD 250,000), Lamborghini has in recent years expanded its output, relying on solid demand from wealthy car lovers. The carmaker, a subsidiary of Germany s Volkswagen , delivered a total of 10,112 sports cars and SUVs last year, up from over 9,200 vehicles in 2022, a slide attached to Winkelmann s post showed.
Sterrato is the first super sports car designed for maximum driving pleasure even away from the asphalt on loose or dirt surfaces, reinterpreting the very concept of sportiness and emphasizing the brand principles of brave, authentic and unexpected, the company said.
The company, which sells a range of luxury sports cars and SUVs priced between Rs 88 lakh and Rs 4.26 crore, is targeting GenZ customers, start-up entrepreneurs and women as it seeks to strengthen brand presence in India, Porsche AG Executive Board Member for Sales and Marketing Detlev von Platen told PTI in an interview.
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