The company, which sells a range of luxury sports cars and SUVs priced between Rs 88 lakh and Rs 4.26 crore, is targeting GenZ customers, start-up entrepreneurs and women as it seeks to strengthen brand presence in India, Porsche AG Executive Board Member for Sales and Marketing Detlev von Platen told PTI in an interview.
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BusinessWorld
May 24, 2021 | 12:03 am
PHOTO FROM PORSCHE PHILIPPINES
PORSCHE’s worldwide deliveries in the first quarter of 2021 increased by 36% compared to the same period last year. It sold 71,986 sports cars, SUVs, and sedans in Q1 2021 versus 53,125 units delivered during Q1 2020.
Significantly, the Taycan the Stuttgart-headquartered sports car maker’s first all-electric model moved almost as many units as the iconic 911. Porsche in the first quarter of the year sold 9,072 Taycan models, almost matching the 9,133-unit sales total achieved by the 911.
Asserted Porsche AG Executive Board Chairman Oliver Blume, “We will sell significantly more Taycan cars this year. In the first quarter, deliveries of our successful all-electric model were already almost half of the total for all of 2020. A particularly pleasing fact here is that around 50% of the buyers are new customers. The Taycan is therefore increasing the size of our fan base.”