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Teads, the global media platform, and global attention technology company Lumen Research announced findings from their global meta-analysis, Unveiling the Connection: Attention & Outcomes. The largest study that combines third-party attention with brand lift metrics, the report further fuels attention measurement as a catalyst for effective media spend while minimizing wastage. Since last year, Teads and Lumen have collaborated to expand attention measurement research and deliver cons.

City ofUnited kingdomUnited statesMike follettCaroline hugonencResearch insights at teadsGroup investmentParty attention and brand lift metricsLumen researchLumen attention measurement platformSenior vice presidentGroup investment directorOnline ad recallSpontaneous brand awarenessNorth americaPress release image