Marketing experts have long wanted a reliable method of forecasting responses to products and messages. A study that analyzed the brain responses of 16 individuals says even a few people can be a remarkably strong predictor of the preferences of large TV audiences, up to 90 percent in the case of Super Bowl commercials.
People s Heartbeats Synchronize When They re Captivated by The Same Story sciencealert.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sciencealert.com Daily Mail and Mail on Sunday newspapers.
Covid update: 04 February 2021
04 Feb 2021
A round up of this week s coronavirus-related news and countermeasures from the photonics industry.
Icovid was set up in March, 2020, by UZ Brussel, KU Leuven, icometrix and ETRO, an imec research group of VUB. Professor Jef Vandemeulebroucke of ETRO commented, âWhat started as a local project is now being rolled out in 800 hospitals in Europe and supported by excellent research centers all over Europe.
âWith icolung, we can detect Covid-19 patients at an early stage and quantify the extent of lung lesions. Meanwhile, we are further improving the AI software to identify lung damage from Covid-19 even more quickly, and to determine the further care path of the patient faster and better through prognostic models.â
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The Covid-19 pandemic has made home offices, virtual meetings and remote learning the norm, and it is likely here to stay. But are people paying attention in online meetings? Are students paying attention in virtual classrooms? Researchers Jens Madsen and Lucas C. Parra from City College of New York, demonstrate how eye tracking can be used to measure the level of attention online using standard web cameras, without the need to transfer any data from peoples computers, thus preserving privacy. In a paper entitled Synchronized eye movements predict test scores in online video education, published in the
Proceedings of the National Academy of Sciences, they show that just by looking at students eyes they can predict how well students will do on quizzes based on educational videos.