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<p style="text-align:justify"><strong>A giant billboard flashes on the side of a country road. Why does it catch our attention more easily than other details in the landscape? At Paris Brain Institute, Tal Seidel Malkinson, Jacobo Sitt, Paolo Bartolomeo, and their colleagues show that exogenous attention&mdash;the ability to be involuntarily attracted to a specific element in our environment&mdash;is built up in the cortex gradually, from the back to the front of the brain, within three fronto-parietal networks. These neural networks allow us to explore space efficiently by disregarding familiar objects and favouring new or unexpected visual stimuli. The researchers&#39; findings </strong><a href="https://www.nature.com/articles/s41467-024-45862-3"><strong>are published</strong></a><strong> in the journal <em>Nature Communications</em>.</strong></p>

France generalSeidel malkinsonPaolo bartolomeo insermJacobo sitt insermTal seidel malkinson university of lorraineNature communicationsMethod of researchParis brain instituteTal seidel malkinsonJacobo sitt