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Western luxury brands are entering a risky pact with China s influencers

Western luxury brands are entering a risky pact with China s influencers
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Western luxury brands are entering a risky pact with China s influencers

French cosmetics giant L'Oréal has been going through a massive retail row in China after two leading social media influencers sold large quant

Western Luxury Brands Are Entering a Risky Pact With China s Influencers

Just like celebrities, influencers come with the additional problem that brands have no direct control over their behaviour.

Western luxury brands are entering a risky pact with China s influencers - Jammu Kashmir Latest News | Tourism

Wuzhong (China), Nov 24: (The Conversation) French cosmetics giant L’Oréal has been going through a massive retail row in China after two leading social media influencers sold large quantities of the company’s beauty face masks to consumers while inaccurately claiming it was the cheapest deal available anywhere. Influencers Austin Li Jiaqi and Wei Ya regularly reach tens of millions of shoppers on their two e-commerce livestreams, and the November 11 “singles day” festival has become one of their most eagerly anticipated […]

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