Out-there live-streaming events and short video platforms have taken over as mainstream vehicles for influencers in China, we look at five of the most madcap.
As 2024 gets underway, fresh data reveals that some of China’s most famous online influencers earned more money in 2023 alone than the total net worth of some of Hollywood’s biggest stars.
With the number of retirees in China set to soar in the coming years, hundreds of millions of senior citizens are becoming a lucrative market for the digital economy. And that's giving rise to a new, older generation of influencers, exemplified by Beijing's Fashion Grandmas, for whom "age is just a number."