After the live-streaming success seen by Xiaomi CEO Lei Jun and a digital avatar of JD.com founder Richard Liu, Alibaba wants more CEOs to do the same on Taobao.
Alibaba's Taobao has established a live commerce company as part of the shopping platform's attempt to reduce its reliance on "super hosts" such as Austin Li Jiaqi while also fending off threats from rival online retailers, reports Nikkei Asia. Operated by Taobao Live, the new company will mainly serve hosts who are new to Taobao,…
HONG KONG Alibaba's Taobao has established a live commerce company as part of the shopping platform's attempt to reduce its reliance on "super hosts" such…
HONG KONG Alibaba's Taobao has established a live commerce company as part of the shopping platform's attempt to reduce its reliance on "super hosts" such…